Hsin Wei: “I didn’t decide to become an influencer, it happened by coincidence actually. I’m a designer, so it’s very natural for me to share the skills I learned online.
“I do have a background that means I can post more fashion content, so I post fashion, everyday photos, gym photos and London street photos. [When I first made my account public] I gained 1,000 followers in three weeks.”
Nadya: “I started blogging when I was still in university as part of a project, but I become more interested week by week and my sister pushed me into turning it into a fashion blog.
“I started off with just fashion content but I kind of got bored of it and thought, what else can I do? So travel was the next on my list and I incorporate style into that as well, so I’m kind of a travel style blogger.”
Federica: “My career started accidentally because, like everybody else, I had Instagram but I used to just post pictures from my modelling jobs so it wasn’t really professional. But people started to like it and I knew it was powerful; I could use it professionally. So I started to engage with people, to post more natural content, and here I am today.”
Christoffer: “Before I became a model I was studying a lot and doing a little bit of modelling work on the side, and then I decided to drop out of school because of my modelling – I got a lot of jobs and it’s going well.”